LAYAWAY PAYMENT 2 OF 2 - RESERVED FOR BRANNA - Wonderful 1940s Vintage Rayon Jersey Floral Dress
RESERVED FOR BRANNA - PLEASE DO NOT PURCHASE - LAYAWAY PAYMENT 2 OF 2 due 26th July 2025
1940s Floral Rayon Jersey Dress – Provawear
A fantastic everyday piece from the late 1940s, this floral rayon jersey dress is by Provawear—a label known for its practical postwar styles. Made in a slinky rayon jersey with natural stretch, this is a brilliant option for those who wear vintage clothing regularly and want comfort without sacrificing an authentic 1940s silhouette.
The print features vivid magenta and teal florals on a white ground, with softly gathered detail at the neckline, short sleeves, and a sleek mid-calf length. The silhouette is body-skimming but forgiving thanks to the rayon jersey fabric, and an original metal side zipper makes it easy to put on.
Features
• 1940s original
• Label: Provawear Regd. — marked Bust 36”, Hips 38”, Length 45.5”
• Stretch rayon jersey fabric with a beautiful drape
• Eye-catching all-over floral print
• Scoop neckline with subtle gathering
• Slim, softly shaped fit
• Original metal side zipper
Measurements (unstretched and at maximum comfortable stretch)
• Bust: 32-36”
• Waist: 24-28”
• Hips: 34-38”
• Length (shoulder to hem): 43” plus 1” hem
Condition
Very good condition with only a couple of minor pinholes to note. The colours remain vibrant and there is no colour bleeding. Some of the inside seams have been overlocked to prevent fraying.
Why You’ll Love It
This is true vintage you can live in. The stretchy rayon jersey makes it perfect for daily wear, while the bold floral print and elegant silhouette keep it unmistakably 1940s. Just add a cardigan and wedges for effortless period style.
Browse the full collection of 1930s–40s daywear to find your next staple.
4888
This garment is available to purchase with or without dress shields. These clever little contraptions have been made by our seamstress to an original 1940s pattern and can be simply attached to your garment by tack stitching at the corners of the underarm seam, pinning (we wouldn’t recommend that, it hurts if it goes wrong, so if you try this, it is at your own risk only) or inserting tiny poppers. They then stand ready to absorb any sweat and body odours as needed and you can simply detach and launder them instead of your garment, saving you a fortune in dry cleaning bills.
They are equally suitable for suits, blazers and dresses and come in pure white cotton.
They are universally sized and super easy to use even for a sewing novice as only a couple of tiny stitches are required at each side to secure them.
We sell Dress Shields as a standalone item or at a discount if you purchase them with a garment. We will select the appropriate type to match the garment you have purchased.