Beautiful 1940s Floral Rayon Jersey Dress
1940s Purple Floral Rayon Jersey Day Dress
This original 1940s rayon jersey dress is a dream for daily vintage wearers and re-enactors alike—combining authentic WWII-era styling with comfort and ease. Crafted from soft, stretchy rayon jersey, it has a fluid drape that flatters the figure without ever feeling restrictive. The bold floral print in rich purple and chartreuse pops beautifully against the pale blush ground, offering both period accuracy and eye-catching charm.
The dress features a bow at the neckline, short sleeves with gentle gathering, and a softly flared skirt cut on the bias for a graceful swing. The fabric’s natural stretch makes it particularly wearable for everyday life, from busy errands to garden parties, while maintaining the authentic silhouette of the era.
Features:
• Original 1940s rayon jersey dress
• Soft blush base with purple and green floral print
• Stretchy rayon jersey for a flexible, comfortable fit
• Bow tie neckline and lightly gathered short sleeves
• Bias-cut skirt with flattering drape and movement
• Original metal side zipper
Measurements:
• Bust: 34-38”
• Waist: 26-29”
• Hips: 38-44”
• Length: 45” plus 1” hem
Condition:
Good condition with only a couple of pinholes and seam pops as pictured. The purple colour has bled throughout (likely from laundering) creating a slight shadow effect which will not likely lift again, but is wearable as is.
Why You’ll Love It:
Whether you’re heading to a vintage weekender, dressing for a reenactment, or simply love wearing true vintage in your day-to-day, this piece combines historical authenticity with modern comfort. The stretchy rayon jersey makes it easy to move in, while the bold floral print brings a cheerful pop of 1940s style to your wardrobe.
Add this original 1940s day dress to your vintage rotation—shop now and explore the full collection of era-authentic garments.
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This garment is available to purchase with or without dress shields. These clever little contraptions have been made by our seamstress to an original 1940s pattern and can be simply attached to your garment by tack stitching at the corners of the underarm seam, pinning (we wouldn’t recommend that, it hurts if it goes wrong, so if you try this, it is at your own risk only) or inserting tiny poppers. They then stand ready to absorb any sweat and body odours as needed and you can simply detach and launder them instead of your garment, saving you a fortune in dry cleaning bills.
They are equally suitable for suits, blazers and dresses and come in pure white cotton.
They are universally sized and super easy to use even for a sewing novice as only a couple of tiny stitches are required at each side to secure them.
We sell Dress Shields as a standalone item or at a discount if you purchase them with a garment. We will select the appropriate type to match the garment you have purchased.